Elevate your product with world-class UX insights.

Elevate your product with world-class UX insights.

Transform your product into a frictionless, user-friendly experience with a specialized UX Audit, crafted by an ex-Uber, Google, & Adobe design lead.

Transform your product into a frictionless, user-friendly experience with a specialized UX Audit crafted by an ex-Uber, Google, & Adobe design lead.

Previously at

Previously at

Elevate your product with world-class UX insights.

Transform your product into a frictionless, user-friendly experience with a specialized UX Audit, crafted by an ex-Uber, Google, & Adobe design lead.

Learn More

Previously at

Unlock user growth with frictionless UX.

Picture your product where each interaction flows seamlessly, every feature captivates and delights, and new users quickly become avid advocates of your product. This is where world-class UX elevates your product to new heights.

Faster Time to Value

Accelerate the journey from initial use to experiencing the “Aha!” moment.

Increased Engagement

Foster deeper user interaction, keeping users actively engaged for longer durations.

Reduced Churn

Lower user attrition by enhancing overall satisfaction, ensuring users stay longer.

Higher Conversions

Have more users take desired actions by optimizing the user journey for conversion.

Actionable insights for maximum impact.

Your blueprint to superior UX.

The audit is an in-depth analysis of both UI & UX to identify critical areas for enhancement, complemented by actionable recommendations for key screens.

Onboarding & Activation

Pinpointing issues and opportunities during the critical onboarding phase and the Aha! moment.

Core User Flow Optimization

Streamlining user flows, reducing friction points for a smoother user experience.

Usability Recommendations

Ensuring users can learn and utilize the product to successfully achieve their goals.

User Interface Evaluation

Advising on visual style, typography, color schemes, and overall design consistency.

Quick Wins

Identifying small yet impactful changes that can significantly improve the overall UX.

Technical Issue Resolution

Spotting and recommending fixes for UI bugs and technical issues that affect the user experience.

User Psychology Principles

Utilizing psychological insights to boost user engagement and satisfaction.

Prioritized Issue Backlog

Developing a strategic plan for immediate and long-term UX enhancements.

Visual Concepts

Visual concept for a key screen, including Figma source files for immediate implementation.

Information Architecture

Assessing content organization and labeling for logical, intuitive navigation.

Content Strategy

Thorough examination of content quality, focusing on readability, consistency, and accuracy.

Performance Optimization

Detailed evaluation of performance, focusing on optimizing load times and UI responsiveness.

Actionable insights for maximum impact.

Your blueprint to superior UX.

The audit is an in-depth analysis of both UI & UX to identify critical areas for enhancement, complemented by actionable recommendations for key screens.

Onboarding & Activation

Pinpointing issues and opportunities during the critical onboarding phase and the Aha! moment.

Core User Flow Optimization

Streamlining user flows, reducing friction points for a smoother user experience.

Usability Recommendations

Ensuring users can learn and utilize the product to successfully achieve their goals.

User Interface Evaluation

Advising on visual style, typography, color schemes, and overall design consistency.

Quick Wins

Identifying small yet impactful changes that can significantly improve the overall UX.

Technical Issue Resolution

Spotting and recommending fixes for UI bugs and technical issues that affect the user experience.

User Psychology Principles

Utilizing psychological insights to boost user engagement and satisfaction.

Prioritized Issue Backlog

Developing a strategic plan for immediate and long-term UX enhancements.

Visual Concepts

Visual concept for a key screen, including Figma source files for immediate implementation.

Information Architecture

Assessing content organization and labeling for logical, intuitive navigation.

Content Strategy

Thorough examination of content quality, focusing on readability, consistency, and accuracy.

Performance Optimization

Detailed evaluation of performance, focusing on optimizing load times and UI responsiveness.

Actionable insights for maximum impact.

Your blueprint to superior UX.

The audit is an in-depth analysis of both UI & UX to identify critical areas for enhancement, complemented by actionable recommendations for key screens.

Onboarding & Activation

Pinpointing issues and opportunities during the critical onboarding phase and the Aha! moment.

Core User Flow Optimization

Streamlining user flows, reducing friction points for a smoother user experience.

Usability Recommendations

Ensuring users can learn and utilize the product to successfully achieve their goals.

User Interface Evaluation

Advising on visual style, typography, color schemes, and overall design consistency.

Quick Wins

Identifying small yet impactful changes that can significantly improve the overall UX.

Technical Issue Resolution

Spotting and recommending fixes for UI bugs and technical issues that affect the user experience.

User Psychology Principles

Utilizing psychological insights to boost user engagement and satisfaction.

Prioritized Issue Backlog

Developing a strategic plan for immediate and long-term UX enhancements.

Visual Concepts

Visual concept for a key screen, including Figma source files for immediate implementation.

Information Architecture

Assessing content organization and labeling for logical, intuitive navigation.

Content Strategy

Thorough examination of content quality, focusing on readability, consistency, and accuracy.

Performance Optimization

Detailed evaluation of performance, focusing on optimizing load times and UI responsiveness.

Google, Uber, Adobe
Design Lead.

Uber, Google, Adobe
Design Lead.

I'm Mark Lamb, a UI/UX consultant with over 20 years of experience, including lead roles at Google, Uber, and Adobe.

Now, as an independent consultant, I leverage my knowledge to help you radically improve your product's UX.

I'm Mark Lamb, a UI/UX consultant with over 20 years of experience, including lead roles at Uber, Google, and Adobe.

Now, as an independent consultant, I leverage my knowledge to help you radically improve your product's UX.

Watch Reel

Uber, Google, Adobe
Design Lead.

I'm Mark Lamb, a UI/UX consultant with over 20 years of experience, including lead roles at Uber, Google, and Adobe.

Now, as an independent consultant, I leverage my knowledge to help you radically improve your product's UX.

Watch Reel

Jules Lund

Founder at TRIBE

Before we hired Mark I read his testimonials and thought “Surely these can’t be true”.


Turns out they are.


Mark is a unicorn. The greatest designer I’ve ever witnessed. But what I value most is the excitement he brings to your entire company that makes you all feel world-class.

Jules Lund

Founder at TRIBE

Before we hired Mark I read his testimonials and thought “Surely these can’t be true”.


Turns out they are.


Mark is a unicorn. The greatest designer I’ve ever witnessed. But what I value most is the excitement he brings to your entire company that makes you all feel world-class.

Jules Lund

Founder at TRIBE

Before we hired Mark I read his testimonials and thought “Surely these can’t be true”.


Turns out they are.


Mark is a unicorn. The greatest designer I’ve ever witnessed. But what I value most is the excitement he brings to your entire company that makes you all feel world-class.

Brent Chiu-Watson

Sr. Director, Worldwide Product Marketing at Apple

Succinctly put, Mark is the best interaction designer I have ever worked with.


He embodies modern design and product management philosophies, and is driven to help any organization understand the value of working with these philosophies in mind.


Mark is a natural leader and is one of the few people I trust deeply as a mentor to my team members. He makes anyone with whom he works better. He makes any problem on which he focuses tractable.

Andreas Küfer

Principal Designer at Adobe

Mark is a true design ambassador... who can back "it all" up with skill, dedication, and execution.


His constant pursuit of excellence, the experiences he creates, how he convincingly, empathetically and charismatically advocates for them... are an inspiration to the around him... be it fellow designers, engineers, product managers other stakeholders.


If you want to elevate design at your company... can get over that Aussie accent ;) and are lucky enough to snatch him up... then Mark is your guy!

Brian Shultz

Co-founder & CTO at Tango

Spending time with Mark has been one of the highest leverage activities for our product team.


It's remarkable how much progress we make each meeting — solving tricky UX problems, brainstorming new product ideas, and creating concrete action plans.


It sometimes feels like our team saved an entire week by having a one hour conversation with Mark.

Ken Babcock

Co-founder & CEO at Tango

Mark's experience leading high-performing design teams at design-centric companies (Uber, Adobe, and Google) proved to be an invaluable asset to our growing team and nascent design function.


Mark is easy to work with and will readily engage in brainstorming, but also keeps us focused on the main thing and shares feedback in a candid (and refreshing) manner.

Russell Hampton

Group Director of User Experience at Fantasy

Mark is an absolute force of nature.


His experience allows him to tackle a design problem from so many angles that overnight he becomes the linchpin to any project he touches. He is a fantastic collaborator and a unicorn UX/UI/Motion designer.


A rare combination and I can't wait to work with him again!

Chris Saad

Former Uber Product Manager

Mark is a rockstar.


When he's on your team, beautiful design work seems to effortlessly start appearing from him and other designers on the team. From UX to UI, marcomm, animation, interactive prototypes — you name it, they are done beautifully and quickly.

Brent Chiu-Watson

Sr. Director, Worldwide Product Marketing at Apple

Succinctly put, Mark is the best interaction designer I have ever worked with.


He embodies modern design and product management philosophies, and is driven to help any organization understand the value of working with these philosophies in mind.


Mark is a natural leader and is one of the few people I trust deeply as a mentor to my team members. He makes anyone with whom he works better. He makes any problem on which he focuses tractable.

Andreas Küfer

Principal Designer at Adobe

Mark is a true design ambassador... who can back "it all" up with skill, dedication, and execution.


His constant pursuit of excellence, the experiences he creates, how he convincingly, empathetically and charismatically advocates for them... are an inspiration to the around him... be it fellow designers, engineers, product managers other stakeholders.


If you want to elevate design at your company... can get over that Aussie accent ;) and are lucky enough to snatch him up... then Mark is your guy!

Brian Shultz

Co-founder & CTO at Tango

Spending time with Mark has been one of the highest leverage activities for our product team.


It's remarkable how much progress we make each meeting — solving tricky UX problems, brainstorming new product ideas, and creating concrete action plans.


It sometimes feels like our team saved an entire week by having a one hour conversation with Mark.

Ken Babcock

Co-founder & CEO at Tango

Mark's experience leading high-performing design teams at design-centric companies (Uber, Adobe, and Google) proved to be an invaluable asset to our growing team and nascent design function.


Mark is easy to work with and will readily engage in brainstorming, but also keeps us focused on the main thing and shares feedback in a candid (and refreshing) manner.

Russell Hampton

Group Director of User Experience at Fantasy

Mark is an absolute force of nature.


His experience allows him to tackle a design problem from so many angles that overnight he becomes the linchpin to any project he touches. He is a fantastic collaborator and a unicorn UX/UI/Motion designer.


A rare combination and I can't wait to work with him again!

Chris Saad

Former Uber Product Manager

Mark is a rockstar.


When he's on your team, beautiful design work seems to effortlessly start appearing from him and other designers on the team. From UX to UI, marcomm, animation, interactive prototypes — you name it, they are done beautifully and quickly.

Brent Chiu-Watson

Sr. Director, Worldwide Product Marketing at Apple

Succinctly put, Mark is the best interaction designer I have ever worked with.


He embodies modern design and product management philosophies, and is driven to help any organization understand the value of working with these philosophies in mind.


Mark is a natural leader and is one of the few people I trust deeply as a mentor to my team members. He makes anyone with whom he works better. He makes any problem on which he focuses tractable.

Andreas Küfer

Principal Designer at Adobe

Mark is a true design ambassador... who can back "it all" up with skill, dedication, and execution.


His constant pursuit of excellence, the experiences he creates, how he convincingly, empathetically and charismatically advocates for them... are an inspiration to the around him... be it fellow designers, engineers, product managers other stakeholders.


If you want to elevate design at your company... can get over that Aussie accent ;) and are lucky enough to snatch him up... then Mark is your guy!

Brian Shultz

Co-founder & CTO at Tango

Spending time with Mark has been one of the highest leverage activities for our product team.


It's remarkable how much progress we make each meeting — solving tricky UX problems, brainstorming new product ideas, and creating concrete action plans.


It sometimes feels like our team saved an entire week by having a one hour conversation with Mark.

Ken Babcock

Co-founder & CEO at Tango

Mark's experience leading high-performing design teams at design-centric companies (Uber, Adobe, and Google) proved to be an invaluable asset to our growing team and nascent design function.


Mark is easy to work with and will readily engage in brainstorming, but also keeps us focused on the main thing and shares feedback in a candid (and refreshing) manner.

Russell Hampton

Group Director of User Experience at Fantasy

Mark is an absolute force of nature.


His experience allows him to tackle a design problem from so many angles that overnight he becomes the linchpin to any project he touches. He is a fantastic collaborator and a unicorn UX/UI/Motion designer.


A rare combination and I can't wait to work with him again!

Chris Saad

Former Uber Product Manager

Mark is a rockstar.


When he's on your team, beautiful design work seems to effortlessly start appearing from him and other designers on the team. From UX to UI, marcomm, animation, interactive prototypes — you name it, they are done beautifully and quickly.

Take the first step towards UX excellence

Getting started is simple. Once you've completed your purchase, you'll be able to schedule a kick-off call to discuss your product, goals, and any questions.

Basic

Audit Report Only

$2,950

One-time payment

Includes:

1 hr kick-off workshop

15-20 page UX Audit report

Prioritized list of issues

1 hr follow-up call

Email support

Pro

Audit Report + North Star

$4,950

One-time payment

Includes everything in Basic, plus:

North Star design concept in Figma

Book a call

Book a call

FAQ

What types of products can be audited?

Is a UX audit suitable for early stage startups or only established products?

How many issues do audits typically uncover?

How do you prioritize which issues to address first in the audit?

Does the UX audit cover my entire product?

Do you provide designs as part of the audit?

What makes your UX audit approach different from other services?

Can the audit help with conversions and user retention?

How do you tailor the audit to understand my product's unique features and challenges?

Do you consider technical feasibility when making recommendations in the audit?

How long does an audit take?

How involved do I need to be in the audit process?

What if I disagree with some of the audit findings?

Why should I do an external audit instead of using my internal team?

Are there any types of products or industries you don't audit?

How can I measure the impact of changes suggested in the audit?

What support do you offer for implementing audit recommendations?

What do you need from me to get started?

What happens after the audit?

Transform your product in days, not months.

Transform your product in days, not months.

Transform your product in days, not months.

3-Step Audit Process

3-Step Audit Process

3-Step Audit Process

Discovery Workshop

We begin with a goal-focused call to understand your product’s use cases, pain points, and customer challenges.

Comprehensive Analysis

I’ll deep dive into your product, reviewing core user flows and identifying areas for improvement.

Post-Audit Strategy Session

We conclude with a session to review findings and strategize on implementing impactful UX improvements.